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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Resource topics

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Q&A: Motivating your sales team

Businesses survive on their sales. So how do you motivate a sales team to ensure you maximise its potential and get the best results?

Telephone marketing

Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.

Sales promotion

Sales promotion aims to provide a short-term boost to sales. While a price cut is one option, we look at alternatives that are more cost-effective.

Motivating your sales and marketing team

Effective motivation can significantly boost the performance of your marketing team. Try a combination of financial incentives and management support.

Why you must follow up leads

Research reveals that 80 per cent of non-routine sales occur only after at least five follow-ups, so the 8 per cent who persevere will succeed.

Nine top tips for finding new customers

How to grow your small business and protect your cash flow by identifying high quality sales leads and turning prospects into new customers.

Maximise your sales funnel with these lead gen strategies

In this article, we share tips that will help you generate more leads from organic traffic channels, paid media, and lead providers, boosting customer acquisition and growing your bottom line.

Prep now for Boxing Day and January sales

The Boxing Day and January sales can be crucial for many small businesses, setting them up for the year. To maximise turnover at this important time, you need to prep now! Here's how to get ready.

Get ready for Black Friday and Small Business Saturday

The busiest shopping season of the year is just around the corner. Here's how small businesses can prepare for Black Friday and Small Business Saturday.

Remote work and employee recognition

As remote work becomes more prevalent, businesses need to think about how they recognise and engage with dispersed teams so that teams feel valued.

Elevating sales through point-of-sale marketing

Point-of-sale marketing is a powerful way to encourage shoppers to make impulse purchases, try new lines or simply help you shift old stock - ultimately boosting your bottom line.

Hiring a marketer - five things you should be looking for

Marketing is constantly evolving. This makes it more difficult to recruit the right person with the right skills for the job. We share five key things to look out for when recruiting a marketer.

Sales tools and technology

Customer data management and mobile tech are vital in today's sales landscape. Our guide to the basic tools available to improve sales success.

Sales agents and distributors

Our overview of how to choose and use sales agents, wholesalers and other distributors to access new markets, and how to manage the relationship.

How to use telesales in your business

How to work out whether telesales is right for your business, and make it work for you with effective planning and staff training.