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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Resource topics

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Why you must follow up leads

Research reveals that 80% of non-routine sales only occur after at least five follow-ups, so the 8% who persevere will succeed.

Nine top tips for finding new customers

How to grow your small business and protect your cash flow by identifying high quality sales leads and turning prospects into new customers.

Why telemarketing services might be right for your business

Should you run your B2B telemarketing campaigns in house or outsource to the experts? The experts from More Then Words look at the argument in favour of outsourcing.

Breaking out of the silo

James Bennie, Area VP, Customer Success at impact.com, reflects on a session about breaking down silos and buying in to partnerships, at the recent iPX 2024 event in London

Grow your email list and conversions with a quiz lead magnet

Discover the benefits of using quizzes, strategies for promoting your quiz, tips for maximising their effectiveness and the steps to creating your very own quiz.

Approaching start up investors: using donuts charts

Many start up businesses fail to secure external funding due to poor presentation skills and inadequate pitches. Here's how donut charts can help.

Leadership lessons: Building a team for success

Learn how Leopoldo Alejandro Betancourt López's leadership and innovative strategies propelled Hawkers sunglasses to international success.

Maximise your sales funnel with these lead gen strategies

In this article, we share tips that will help you generate more leads from organic traffic channels, paid media, and lead providers, boosting customer acquisition and growing your bottom line.

Sales tools and technology

Customer data management and mobile tech are vital in today's sales landscape. Our guide to the basic tools available to improve sales success.

Sales agents and distributors

Our overview of how to choose and use sales agents, wholesalers and other distributors to access new markets, and how to manage the relationship.

How to use telesales in your business

How to work out whether telesales is right for your business, and make it work for you with effective planning and staff training.

Five ways to reduce expenses and increase sales

One of the quickest ways to increase your profits is to cut your costs. Discover how you can increase your bottom line and sales with these five tips.

Seven top tips for building rapport with your audience

Building rapport is key to convincing your audience of what you're saying. These seven top tips will help calm your nerves and connect with the crowd.

Nine easy ways to get more work as a freelancer

Finding new clients is not easy when you are self-employed - nine ways to get more work as a freelancer

How to boost sales using your phone system

There are many ways to keep in contact with customers. But your office phone system can improve customer service, increase sales and boost profits.