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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

What particular trends are affecting specific types of business (such as a hotel, or a printer, or a taxi firm)? We explain some of the key trends for 200 types of business.

Resource topics

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This trend summary explains what has been happening in recent years in the language school sector.
This trends summary explains how the driveways and patios sector is broadly connected to the economy.
This trends summary explains how the damp proofer sector is broadly connected to the economy.
This trends summary explains how construction based businesses are broadly connected to the economy.
The carpet industry tends to benefit when the economy is strong and the housing market is buoyant.
This trend summary explains what has been happening in recent years in the taxi trade.
This trend summary explains that the removals sector is heavily dependent on the health of the housing market and the economy as a whole.
This trend summary explains what has been happening in the minicab and private hire sector in recent years.
This trend summary explains how the limousine hire industry has grown rapidly in recent years with a rise in the number of limousines seen on UK roads.
This trend summary explains the changes in the bus and coach sector in recent years.
This trend summary explains the fluctuations in the toy shop sector in recent years.
This trend summary explains the fluctuations of the tack shop sector in recent years.
This trend summary explains that the sport of surfing in the UK and the image and lifestyle that surrounds it is currently very popular and fashionable.
This trend summary explains what is happening in the sports shop sector.
This trend summary explains the changes in the show shop sector over recent years.