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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sector trends

What particular trends are affecting specific types of business (such as a hotel, or a printer, or a taxi firm)? We explain some of the key trends for 200 types of business.

Resource topics

15 results shown

Roofer sector trends

This trends summary explains how the roofing sector reflects changes in the construction sector and the economy as a whole.

Plumber sector trends

This trends summary explains how the plumbing sector reflects the economy plus construction industry technology and regulations.

Plasterer sector trends

This trends summary explains how the plastering sector reflects the economy plus construction industry technology and regulations.

Painter sector trends

This trends summary explains how the painting and decorating sector reflects changes in the economy.

Fencing contractor sector trends

This trends summary explains how the fencing contractor sector is broadly connected to the state of the economy.

Electrician sector trends

This trends summary explains how the demand for domestic electrical services is closely linked to the housing market and the strength of the economy as a whole.

Builders merchant sector trends

This trends summary explains how the building supplies sector is closely linked to the housing market and economy in general.

Builder sector trends

This trends summary explains that the building sector is largely affected by the state of the economy.

Architect sector trends

This trends summary explains how the architectural sector is closely linked to the health of the economy and the state of the construction industry and the housing market.

Web developer sector trends

This trends summary explains that web developers must have up to date skills, as the sector becomes more competitive.

Waste collection sector trends

This trend summary explains that the waste collection sector will grow as new legislation and recycling requirements increase.

Staff agency sector trends

This trends summary explains that more firms are using temporary labour and staff agencies to fill vacancies quickly and easily.

Sign writer sector trends

This trends summary explains that technology in the sign making sector has increased competition and expanded the market.

Record label sector trends

This trends summary explains that the music industry as a whole has had to adapt to changes in the way that people buy and listen to music.

Office based sector trends

This trends summary explains how the office based business is sector connected to the economy.