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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sector trends

What particular trends are affecting specific types of business (such as a hotel, or a printer, or a taxi firm)? We explain some of the key trends for 200 types of business.

Resource topics

15 results shown

Cheese maker sector trends

This trend summary explains that there has been a revival of traditional cheese making to meet demand.

Metal working sector trends

This trends summary explains how expenditure on decorative items for the house or garden reflects the state of the property market.

Pool hall sector trends

This trends summary explains how participation in snooker and pool is affected by the disposable income of consumers.

Pony trekking sector trends

This trend summary explains that many people who want to ride regularly have to go to a riding school or trekking centre.

Paintball centre sector trends

This trend summary explains the developments in the paintball centre sector.

Outdoor activity centre sector trends

This trend summary explains significant updates in the outdoor activities sector.

Night club sector trends

This trend summary explains the changes in the night club sector as a result of increased competition and regulations.

Mobile DJ sector trends

This trend summary explains that the mobile DJ sector tends to be one of the first to feel the effects of fluctuations in the economy.

Golf driving range sector trends

This trend summary explains that the financial performance of driving ranges is closely linked to the popularity of golf.

Fitness centre sector trends

This trends summary explains that while the fitness sector has experienced steady demand, the chains have benefitted more than the independents.

Event hire sector trends

This trend summary explains the fluctuations of the event hire sector.

Entertainer sector trends

This trend summary explains that this sector tends to be one of the first to feel the effects of fluctuations in the economy.

Cycling event organiser sector trends

This trend summary explains that cycling events can succeed as long as they are well run and offer the participants the level of service that they would expect from their entry fee.

Caravan site sector trends

This trend summary explains how caravanning and camping are very popular activities.

Amusement arcade sector trends

This trend summary explains how amusement arcades are regulated by government legislations.