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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sector trends

What particular trends are affecting specific types of business (such as a hotel, or a printer, or a taxi firm)? We explain some of the key trends for 200 types of business.

Resource topics

15 results shown

Pet grooming sector trends

This trends summary explains how the pet grooming sector has become a multi-billion pound business, while still refecting the economy.

Pest control sector trends

This trends summary explains how the pest control sector is broadly connected to the economy.

Personal trainer sector trends

This trends summary explains how the personal trainer sector is growing and changing, while also reflecting the economy.

Pawnbroker sector trends

This trends summary explains how the pawnbroker sector has expanded steadily in the UK.

Motorcycle rider training sector trends

This trends summary explains why the motorcycle rider training sector is steadily growing.

Male grooming sector trends

This trends summary explains how the male grooming sector has seen a huge growth in recent years.

Locksmith sector trends

This trend summary explains that the locksmith sector mainly by the general level of crime and the state of the economy.

Life coaching sector trends

This trends summary explains how life coaching has grown rapidly as people have become aware of the potential for improving their lives.

Garden services sector trends

This trends summary explains that the garden services sector is broadly connected to the economy.

Furniture restorer sector trends

This trends summary explains how the demand for antique furniture restoration reflects the antiques market, the economy, and fashion.

Funeral director sector trends

This trends summary explains how the funeral director sector is directly affected by the number of deaths each year and these have been falling over many years.

Estate agent sector trends

This trends summary explains how the estate agent sector continues to grow with the internet providing a powerful marketing tool rather than a threat.

Dry cleaner sector trends

This trends summary explains how the dry cleaner sector is broadly connected to the economy.

Driving school sector trends

This trends summary explains that demand for driving instruction is very closely linked to trends in the number of teenagers and young adults.

Dressmaker sector trends

This trends summary explains how the dress maker sector is broadly connected to the state of the economy.