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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Your marketing plan

Start here - our simple guide to creating an effective marketing plan, why you need one, what information you need and what it needs to cover.

Resource topics

12 results shown

Launch a successful marketing campaign for a hotel

How do you make your hotel stand out in the highly competitive hospitality sector? We share some marketing tips that can help attract new customers to your hotel.

Introduction to marketing performance management

Do you analyse the results of your marketing campaigns? If not, you could be throwing money away and missing obvious opportunities to optimise your campaign and boost sales.

Developing a social media ad strategy: five tips

Getting social media right is tough. It looks easy from the outside, just posting a picture. However, in reality, the effort that goes into getting it right is undeniable. Here are some tips on how to get off on the right foot.

Six factors that can affect your marketing strategy

No matter how well you plan your marketing, there are always factors that can derail your plans. We look at the six factors that can adversely influence your marketing.

How to set up a successful marketing collaboration

Five steps to forming strategic marketing collaborations with other businesses - one of the most cost-effective ways to reach new audiences.

Ten tips for building a knowledge-based business

How to market your knowledge-based business; how to sell your own expertise as a consultant and build a strong reputation in a niche market.

How to learn from your marketing mistakes

It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

Ten ways to promote a new offer

How to promote a new offer using Google My Business, social media, email, events, sales promotions, affiliate marketing and press coverage.

Is there a market for your new product or service?

Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

Planning your marketing FAQs

Profitable marketing for small businesses means identifying gaps in the market missed by mass providers. These FAQs can help you get it right.

Choosing the right route to market

To maximise your chances of succeeding in business, you must focus on the most effective routes to your market. Find out how to identify them.

How to market a professional practice

Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?