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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Thanks to the proliferation of innovative apps for smartphones, business owners can now do so much more while they are out of the office.

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Ten top tips on giving your mobile marketing campaign a better chance of achieving your objectives.
Discover the best small business apps for project management, Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.
Here are ten apps that every business should be using to engage with new and existing customers.
Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.
There's a wide array of project management techniques that can be confusing. That said, these techniques can help your business to grow and succeed. Here's why you should use project management apps.
Tom Ollerton, founder of Automated Creative, discusses the launch of the company’s first ebook, how automation played a key role in its creation, and why the marketing industry is so hard to break into at the moment
Ad fraud can appear in many guises, and in the ever-evolving mobile landscape, it can be even more difficult to address. Luckily Maria Novikova, CMO at Xenoss, shares her key methods for tackling this issue with clever tech.
How Preciso's powerful platform makes it easy for SMEs to plan, buy and manage advertising campaigns.
You can make product demonstrations simpler and more effective with a product demonstration platform – but which is right for your business? Read our review.
AI has helped reshape the working world, from generating copy to assisting with the implementation of new technology, here is a handy blog on how to use AI when adopting new technology.
By 2025, 95% of the UK population will have a smartphone. Most people take their phone everywhere they go - making it the ideal way to get your messages read. Our overview.
QR codes are a great way to give your customers easy access to your website from their mobile phones as part of an online marketing strategy.
Affiliate marketing can boost traffic to your site, but you only pay for visits that result in sales. Find out how to set up an affiliate programme.