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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Unlike traditional advertising, online advertising can deliver visitors immediately - through a simple click on your ad with measurable results.

Resource topics

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Get creative and see improved results in your online advertising with this guide to effective digital formats.
User opt outs and changes to HFSS advertising mean that brands are rethinking their advertising strategies. In this article, Nick Pinks of Covatic looks at the future of Adtech.
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Top tips for getting the most from your pay-per-click campaigns, increasing your click through rate and reducing the cost per click.
There are many benefits for businesses of all sizes to using Google ad campaigns but it's not without pitfalls. Discover the pros and cons of Google PPC campaigns.
Discover some ways digital marketers are being creative with their marketing during the COVID-19 pandemic.
The current crisis is making sales and marketing difficult. But it's not impossible if you take the right steps to optimise your digital marketing.
Never lose track of customers again with these seven tips for re-engaging customers who have fallen off the radar.
Six steps to optimising your PPC ads to increase sales and reduce wasted spend.
If you run a business that relies on local custom, you need to concentrate your online resources on targeting people in your area. Some tips.
Working for yourself brings some amazing benefits - but to make your business sustainable, you need to market it. Getting the word out online.
Most small businesses don’t have deep pockets and can’t afford to advertise everywhere. Some expert advice on how to narrow down your options.
You can’t run a successful Google Ads campaign without data. How to use reporting to help you make informed decisions about your PPC campaigns.