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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

For small businesses, posting useful content online offers a powerful way to engage with customers, via blogs, case studies, email and social media.

Resource topics

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Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses.
Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.
Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way.
Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.
Creating great content and posting it online is only the first phase of content management. There is also the question of what to do with it next.
Visual, dynamic content is still key for digital marketers. Four valid reasons why infographics deserve their place in your content strategy.
Businesses have to ensure that their marketing isn't misleading or offensive. But these obligations apply equally to any online marketing you produce.
Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.
Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.
Mark White of Better Business Blogging explains why your blog needs to add credibility and increase your visibility if it is to drive sales.
How do you talk to your customers in your marketing communications? Often, how you say something is just as important as what you are saying.
A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?
Your website content should do more than just present information. It needs to engage the reader, boost your rankings and reinforce your brand.