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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Thanks to the proliferation of innovative apps for smartphones, business owners can now do so much more while they are out of the office.

Resource topics

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Construction and fit-out businesses face daily challenges. How enterprise resource planning software can help streamline processes for success.
One of the biggest challenges when you develop an app is persuading users to subscribe to the premium, paid model. Eight tips to get them to upgrade.
If retention and involvement is something your business has struggled with, then consider edutainment. It’s simpler and cheaper than you might think.
Websites like Rated People, Checkatrade and My Builder put homeowners in touch with tradespeople. Ben Dyer investigates the power of referrals.
QR codes are a great way to give your customers easy access to your website from their mobile phones as part of an online marketing strategy.
Affiliate marketing can boost traffic to your site, but you only pay for visits that result in sales. Find out how to set up an affiliate programme.