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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Ecommerce

Selling online, either wholly or in addition to selling offline, can provide a fantastic source of revenue, but how do you get involved in ecommerce?

Resource topics

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Four growth-focused tips Shopify store owners must follow

Take your Shopify store to the next level with these four simple strategies that will help you boost sales, increase engagement and help you stand out in the crowd.

How cross-listing tools make multi-platform selling easy

Discover how cross-listing can help your small business reach more customers, save time, reduce errors and improve your stock management.

Print on demand: your FAQs answered

The global print-on-demand market is expected to be worth $10.72 billion by 2025. We answer your key questions on print on demand so you can work out if it’s right for your small business.

What are digital payments?

People nowadays increasingly use digital payments for buying all their goods and services, but what are digital payments and how do they work?

How to choose the best ecommerce host

The performance of your ecommerce site is crucial. You need a host that offers speed and guaranteed uptime but you also need scalability, security and support. Here's how to pick the right host.

Selling art online: navigating the digital landscape

Selling anything online requires an attractive, functional website. But this is especially true when you're selling artworks where the visual is so intrinsic to an item's appeal and saleability.