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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Selling online, either wholly or in addition to selling offline, can provide a fantastic source of revenue, but how do you get involved in ecommerce?

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Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.
Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.
How do you set up an ecommerce website without breaking the bank? Find out the key steps involved in building a website.
Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads
There are many ways to market your website without spending a fortune, as Chris Barling of ecommerce software provider Sellerdeck explains.
Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business
Are you missing some simple tricks that can improve your ecommerce operation? Here are some basic techniques to transform your online sales.
Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.
Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.
CRO (conversion rate optimisation) is a process of website testing and improvement to make it easier for customers to buy so you make more sales.
How to improve the product page designs on your ecommerce website and boost online sales.
Many businesses are missing simple tricks that could dramatically boost their results online. Find out how to turbo-charge your website this year.
Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.
How Rowan Gormley and some like-minded friends set up Naked Wines - an online wine business that allows customers to call the shots.
Affiliate marketing can boost traffic to your site, but you only pay for visits that result in sales. Find out how to set up an affiliate programme.