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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

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Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.
There are many ways to market your website without spending a fortune, as Chris Barling of ecommerce software provider Sellerdeck explains.
Six search and SEO mistakes that you need to avoid, including keyword stuffing, poor use of social media, bad backlinks and duplicate content.
How to use 11 key metrics to measure the performance of your online marketing, improve traffic to your website and turn visits into sales.
Email marketing is an effective way to boost sales. Find out which subject lines have the biggest impact and why some advice may be misleading.
Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business
Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.
Are you missing some simple tricks that can improve your ecommerce operation? Here are some basic techniques to transform your online sales.
Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way.
Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.
Getting the most from your website isn’t just about climbing Google rankings nationally - local rankings and reviews can make or break your business.
Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.
How to make sure potential customers can find you when they are out and about or using a mobile device: the apps you want to be seen on.
Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.
A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.