Skip to main content
We’re here with practical marketing information for your business.

Search

  1. Home

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

The real cost of being hacked in the UK

UK citizens lose up to £27 billion a year to cybercrime. We share some tips to help protect yourself against cyberattacks, recover losses, and actionable steps you can take if you suffer a breach.

Database marketing for beginners

A good database marketing strategy, it should be possible for any small business to increase sales, determine priority accounts, and optimise marketing spend.

62% of consumers find ads intrusive. So what next?

62% of users reject retargeted ads. So how can you tailor your marketing messages to meet the interests and needs of customers without breaching their trust?

Five tips and tricks for email marketing campaigns

Email marketing is important for building customer loyalty but simply pumping out content is unlikely to work. We share five tips and tricks to boost your email marketing campaigns.

Email marketing to schools: three top tips

Are you planning an email marketing campaign to teachers or school leaders? Read these three top tips to improve your, open, read and conversion rates.

Mobile and text marketing

By 2025, 95% of the UK population will have a smartphone. Most people take their phone everywhere they go - making it the ideal way to get your messages read. Our overview.

CTV: The next big thing for content creators?

CTV, or Connected TV, is content accessed online. It offers on-demand programming, including original content, movies, and TV series and offers a new platform or advertisers to reach their target audience.

Programmatic themes in 2023: what should you expect

The world of marketing doesn't stand still so what should you expect in the world of programmatic in 2023? Piero Pavone of Preciso Smart Bid Platform, outlines the key themes for 2023.

How to increase your online income

Everyone wants to know how they can make money online. We share six techniques you can use to generate online revenue.

Why online payment methods are more important than ever

Taking online payments can help 'grease' the wheels of your business making it easier for customers to pay you, making payments more secure and speeding up payments.

A step-by-step guide to starting a travel blog

Discover how to start and build a following for your own travel blog with these key steps and top tips for wanna-be bloggers.

How to create a website that presents a trustworthy image

The impression you make online can make or break your business – even if you only make offline sales. This means it's essential your website creates the right impression.

How a service layer can unlock programmatic advertising

Programmatic was hailed as an automated method of ad trading, but it is not entirely without its issues. We look at the barriers and how they can be overcome by adding a 'service level'.

Can I trust Project Management Software?

Running a small business can be complicated – especially if you have several projects running at the same time. This is where Project Management Software comes in. But is it right for your business?

How to track your mobile game advertising efforts

Discover how to track the performance of your mobile game ads and how it can help you improve the performance of your ads and, therefore, your mobile game.