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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sector trends

What particular trends are affecting specific types of business (such as a hotel, or a printer, or a taxi firm)? We explain some of the key trends for 200 types of business.

Resource topics

15 results shown

Nutritional therapist sector trends

This trends summary explains how the nutritional therapist sector has seen a significant increase in recent years.

Dentist sector trends

This trends summary explains how the dental sector has seen an increasing number of dentists moving away from the NHS and offering private treatment to patients.

Dental lab sector trends

This trends summary explains how the dental lab sector has been competitive for such a long time, margins are slim, wages low and there has been little investment in training.

Chiropractor sector trends

This trends summary explains how the chiropractor sector is one of the most popular complementary and alternative medicines.

Chiropodist sector trends

This trends summary explains that in the chiropodist sector in recent years there has been an increase in both NHS and private provision.

Chinese herbalist sector trends

This trends summary explains how the Chinese herbalist sector has risen in recent years.

Care home sector trends

This trends summary explains how the care home sector continues to rise.

Aromatherapist sector trends

This trends summary explains how the aromatherapist sector has grown hugely over the last few years.

Acupuncture practice sector trends

This trends summary explains how the acupuncture sector has seen a huge increase in demand for treatment.

Window cleaner sector trends

This trends summary explains changes in the window cleaning sector as demand and competition increase, lowering rates and wages.

Upholsterer sector trends

This trends summary explains how the upholstering sector reflects the housing market, fashion and the economy as a whole.

Tattoo studio sector trends

This trend summary explains how hygiene regulations and tattoo conventions lend to the increased popularity of tattoos.

Shoe repair sector trends

This trends summary explains that the shoe repair sector has to provide other services, as demand for footwear repair declines.

Picture framing sector trends

This trends summary explains how the picture framing sector is broadly connected by the economy.

Photographer sector trends

This trends summary explains how the photography sector broadly reflects the economy.