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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Tools

Resource topics

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A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.
If your business has an innovative new product, you need to carefully plan how you'll position and market it. Our guide to the main considerations.
SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. Read our guide to completing a SWOT.
Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.
Successful marketing starts with a solid understanding of your customers, finances and opportunities. Our overview of marketing planning.
How to set a sales strategy that will help your business achieve its potential, from finding new customers to setting targets and performance reviews.
An essential guide to customer databases, direct mail and email marketing for small businesses.
Public relations (PR) builds brand awareness, enhances your reputation, creates publicity and brings in new customers.
Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.
Good sales technique can help you find the right person to speak to, overcome objections and close the sale. Read our simple guide to selling.
How to plan your negotiating strategy, conduct a successful negotiation with customers and suppliers and get great deals for your business
Your prices can have a dramatic effect on sales and profits - the right price is competitive while protecting your profit margins. Our overview.
Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.

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