Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Tools

Resource topics

12 results shown
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.
Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.
Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.
Read these handy FAQs and find out how to build a brand, including creating a logo, registering a trademark and branding on a budget.
Sales promotion is a method of increasing sales over the short term: usually a special offer which is available for a limited period only. 10 FAQs.
Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.
12 FAQs on sales technique, including which customers to concentrate on, when the best time is to make a sales approach and how to close a deal.
Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.
Frequently asked questions about buying print, the design process, photography, keeping prices down and what to do if you're not satisfied.
FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.
PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.