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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Tools

Resource topics

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You need to understand how Brexit affects your business. Our overview of the key issues you should be thinking about
A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.
If your business has an innovative new product, you need to carefully plan how you'll position and market it. Our guide to the main considerations.
SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. Read our guide to completing a SWOT.
Rather than identifying large groups to sell to, pinpoint who your perfect customer is. Then seek out individuals who match that customer avatar.
Traditional billboards still work in the digital era, for businesses large and small, as Paul Inman explains. Commuters remember these gigantic ads.
Advertising used to be divided into above the line (brand building) and below the line (lead generation and conversions). Social media now does both.
11 simple ways you can market and advertise your start up business on a tiny budget from social networking to online directories and email marketing.
What is your brand worth and how can you increase its value? Shweta Jhajharia of the London Coaching Group shares tips for increasing brand equity.
What is Microsoft Advertising and how does it differ from Google Ads. What Microsoft Advertising costs. How to use Microsoft Advertising to get better results from your PPC advertising
Social media expert Alison Battisby provides an essential checklist to help you get the most out of Instagram, from creating themes to using hashtags.
What you need to do if you change the name of your business, from notifying Companies House to updating your website and literature.
Everything you need to know about using Instagram to promote your small business - from creating a style to making the most of hashtags
A well-written and well-placed advertisement can significantly increase your brand exposure and drive sales. The key principles of writing an advert.
A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.

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