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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Tools

Resource topics

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Discover how a digital marketing agency can help a small business, how much they cost and the results you can expect from engaging a digital marketing agency.
A digital marketing agency should become like an extension of your own firm in order to help you achieve your goals. Here's how to find the right match.
In 2021, advertising technology is all about audience segmentation, analytics and insights. Charlie Ashe, Head of Client Data and Strategy, at tmwi explains how advertising technology can deliver better marketing.
Successful content creation should satisfy the expectations of the reader - both human and digital. Learn why you should market to both your human and search engine audience.
Get creative and see improved results in your online advertising with this guide to effective digital formats.
Think like an editor. Stand out from the crowd and have publishers take notice by targeting your product correctly.
The market is always evolving and the pandemic has created many new business opportunities. We explore some of them.
The COVID pandemic has undoubtedly presented both challenges and opportunities to businesses. Discover how online lenders can reach and support potential clients.
People increasingly access the internet via their mobile devices. You need to make sure your ads are mobile native. Here are eight examples.
An useful, step-by-step guide on WordPress image optimisation. Improve the performance of your site with faster-loading images.
Improving your customers' experience can improve customer loyalty and increase sales. There are a range of SaaS solutions that can help and we have picked four ot the best.
When times are tight, small businesses naturally look to cut costs. Bringing your marketing in house can reduce your overheads. Here's how.
Your conversion rate is directly related to how well your website and business is performing. But what is a conversion rate?
User opt outs and changes to HFSS advertising mean that brands are rethinking their advertising strategies. In this article, Nick Pinks of Covatic looks at the future of Adtech.
Creating and maintaining a successful ecommerce website requires time and effort. There are some key steps you must remember if your site is to reach the top of search rankings.

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