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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Tools

Resource topics

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Not seeing the results you want from paid advertising? Don't panic - this article will walk you through exactly how to optimise your paid ad strategy.
To foster a purposeful, principled work environment, the onus is on you to set and maintain high ethical standards. How to demonstrate your values.
Starting up is exciting - but being the person in charge can bring a lot of pressure. How to build your skills and resilience for long-term success.
VPN technology presents huge benefits for anyone interested in online security - including marketers. How VPNs became a privacy game-changer.
John Lewis have turned their seasonal advert into a hotly anticipated cultural event. What lessons can your small business learn from their success?
As a marketer, it’s essential to embrace new technologies and stay one step ahead. How microservices can help your marketing strategy stay flexible.
A huge number of new parents feel overwhelmed when it comes to choosing the right products for their baby. How to stand out from the competition.
Even huge businesses know that to stay in people’s minds, you have to go where they go - and that’s social media. Why your SME should follow suit.
With so many business websites already out there, it's getting harder and harder to secure your preferred URL. If you're struggling, try these tips.
If you really want to make an impression on your target audience at Christmas, offer them something they’ll remember - a branded game. Here’s why.
Some bosses think they can get staff working hard with punishment and threats - but studies show happy employees are more productive. Try these tips.
There are a lot of tools out there to help you track and analyse activity on your website - but the best one makes thing super-simple. Guess who?
Advertising your business on Facebook is still a great way to get clicks - as long as you get these three fundamental things sorted before you start.
People love to play games - we’re hard-wired to enjoy them. How a branded game can help you connect with your audience and meet marketing objectives.
The expression ‘if you build it, they will come’ isn’t quite true when it comes to your new website. Five ways to get the word out on the cheap.

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