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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Tools

Resource topics

15 results shown
A reputation for being professional and reliable, for quality products and offering value for money can go a long way to driving up sales.
A look at two data processing platforms for managing big data in your business - Hadoop and Spark - to help you decide which is right for your business.
If you're planning your marketing strategy post lockdown, don't forget the power of face-to-face interactions that you can gain from an exhibition. Here are some tips for maximising your trade show impact.
Any business requires sales in order to stay afloat, but customers can't buy if they don't know you exist. Find nine simple sales and marketing tips for small businesses.
Social platforms are "closing the loop" so users can browse, shop and purchase in one social media experience. Welcome to social commerce.
The hospitality industry is packed with hotels vying for customers so how do you make yours stand out in the crowd? Find out more.
The new year is the perfect time to create your business growth strategy for the next 12 months. Discover how marketing agencies can make 2021 their best year yet.
The coronavirus pandemic shook business to the core in 2020. What marketing trends should B2B firms look out for as we continue to face the repercussions of COVID-19?
The creative industry has always made a sizeable contribution to society in the UK but how can creative training help your team? We look at the key benefits.
Link building was a key tool in every online marketer's toolbox. But SEO has moved on. Does link building still have a place in SEO? We look at the arguments for and against.
Top tips for getting the most from your pay-per-click campaigns, increasing your click through rate and reducing the cost per click.
Don't dismiss promotional products. Just because they're cheap it doesn't mean they aren't effective. We look at the benefits of two such promotional products.
Social media platforms are constantly evolving and updating. Tom Welbourne of The Good Marketer looks at some of the recent changes to Facebook Marketing and what they mean for advertisers.
What will the post-pandemic world of marketing look like? Will it be business as usual or will some of the enforced changes in lifestyle, work and marketing be here to stay?
Four ways bitcoin can help your small business grow and why you might consider making and receiving bitcoin payments in your firm.

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