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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Tools

Resource topics

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Develop a content marketing strategy that will help your business survive the coronavirus crisis from blogs and webinars to interactive polls.
Technological advancements from virtual reality to AI are rapidly changing existing marketing methods and introducing new ones.
Flexible working has fuelled a boom in remote and coworking spaces. Discover six of the best.
Regardless of whether you sell to other businesses or consumers you will need a reliable stream of sales leads. Six steps to generating sales for your business.
Six steps to optimising your PPC ads to increase sales and reduce wasted spend.
Regardless of the sector you are in, smart marketing can bring new customers flocking to your door. Four ways to maximize your business growth.
Small enterprises can learn a lot from how established brands approach marketing. Six big business strategies that you could repurpose for your firm.
While technologies can come in handy, successful marketing still needs motivated teams working well together. Promoting interpersonal cohesion.
It takes time to build up a recognised brand that people know they can trust. But you don’t have to sit around waiting - take these practical steps.
If you run a business that relies on local custom, you need to concentrate your online resources on targeting people in your area. Some tips.
Whether you’re looking to strengthen your existing strategy or advance to the next level, you're in the right place. Three tips to skyrocket your SEO.
Construction and fit-out businesses face daily challenges. How enterprise resource planning software can help streamline processes for success.
Dropshipping continues to boom in 2020 - but creating a strong brand has never been so important. Use these tips to beat the fierce competition.
A consistent brand image helps customers understand what your business stands for. How can you ensure your personal and business brand align?
Traditional retail isn’t dead - but it is being outpaced. How to use innovation and smart tech to create an experience that gets customers excited.

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