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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

2019 was a bumper year for UK start-ups

21 January 2020

Last year, almost 700,000 new firms were launched in the UK, a 2.8% rise compared to a year ago.

New analysis by LearnBonds has revealed that 681,704 new businesses were established in the UK in 2019. Over 45,000 of these were tech start-ups, accounting for 6.6% of all new businesses. However, new firms were launched in over 700 different industries, according to research by the Centre for Entrepreneurs.

Its analysis also reveals that growing high-tech firms attracted £10.1bn from private equity firms last year, a 44% jump compared to a year ago which broke the industry's all-time high set in 2017.

The broad scope of business types launched in 2019 includes ten businesses raising llamas and alpacas as well as the formation of 429 driving schools. The continued rise of food delivery firms saw 14,363 new take-away food shops and mobile food stands registered in 2019. This significantly outnumbered the 9,405 licensed restaurants opened last year.

"It is encouraging that despite a politically turbulent year in which business confidence hit new lows, business formations continued to set records," said Matt Smith, director of policy and research at the Centre for Entrepreneurs. "It suggests that entrepreneurial spirit is well and truly embedded across the UK with entrepreneurs continuing to turn their ideas into action".

London continues to be the centre of new businesses in the UK, with 221,373 start-ups last year, a 2.4% increase. However, it's important to remember that London hosts several firms that register and act as virtual offices for new businesses around the country.

The top ten UK business regions by new firms registered in 2019 are:

  • Greater London - 221,373
  • Birmingham - 14,509
  • Manchester - 9,064
  • Leeds - 7,492
  • Glasgow - 6,733
  • Bournemouth, Poole, Christchurch - 5,627
  • Bromsgrove - 5,522
  • Liverpool - 5,421
  • Edinburgh - 5,155
  • Leicester - 5,060

Strong new business growth relative to population size in Cheshire East, Salford, Trafford and Stockport make the North West a top performer in terms of new businesses. The North East, Yorkshire and Humber, Wales, Scotland and the South West are the five least entrepreneurial areas of the country.

Written by Rachel Miller.

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