We’re here with practical marketing information for your business.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

13 February 2019

A new report has warned that self-employed workers in the UK may need to keep working until they are almost 80 to build up a big enough pension pot.

12 February 2019

One in three smaller businesses expects access to finance to become more difficult after Brexit, according to a new report.

12 February 2019

Big name store and café closures are causing anxiety among consumers as empty shop fronts continue to dominate some UK high streets.

11 February 2019

The UK's cyber threat environment is intensifying according to the findings of a new survey.

11 February 2019

The government has published new guidance for employers to help them identify why they have a gender pay gap and how to take action to close it.

6 February 2019

The UK tax body has written to UK businesses that trade only with the EU, with details of the actions they need to take in the event of the UK leaving the EU without a deal.

5 February 2019

A Freedom of Information request has revealed that the controversial Check Employment Status for Tax (CEST) tool has not been formally tested by HMRC.

5 February 2019

The inquiry will investigate how government policy on business rates has affected UK businesses and could pave the way for reforms.

4 February 2019

Over 93% of taxpayers filed their self assessment tax returns by the deadline; however, 700,000 taxpayers have yet to comply.

4 February 2019

A new poll of small business owners and self-employed workers has found that Brexit and Making Tax Digital for VAT are causing significant anxiety as major changes loom in 2019.