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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

October 2023

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A new study has discovered that more than 85% of small firms that do business with friends and family could potentially be losing out on hundreds of pounds a week because they don't charge enough for their services.
UK microbusiness owners are significantly less optimistic about their national economy and individual growth prospects than US counterparts, according to a new GoDaddy study of digital/online microbusiness owners.
Late payments are a powerful economic disruptor impacting businesses of all sizes. Studies have shown small and medium enterprises (SMEs) and freelancers are particularly at risk, with the impact of late payments leading to extreme financial instability, debt and even closing down.
As the number of freelancers rises, new research finds that digital marketers, data analysts and website developers are some of the freelance roles that are most in demand.
More than one in two small businesses rely on ecommerce platforms to sell online but many face problems with fake reviews, late payments and infringement of intellectual property.
Small businesses across the country are being invited to sign up for a series of free online workshops and one-to-one mentoring, as the Small Business Saturday campaign enters its second decade in the UK.
Anyone that has earned income as a self-employed worker in the 2022/23 tax year must register for Self Assessment by 5 October if they haven't done so already.
A recent survey of retailers across the UK has found that cash remains a crucial payment method that keeps tills ringing for independent shops and small businesses.