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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

September 2023

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Almost a third of small business decision-makers are struggling to sleep because of concerns about the challenges they are facing, according to new research.
Business groups are calling for government action as the British Independent Retailers Association declares that rising retail crime poses a "severe threat" to shopkeepers.
New research suggests that Saturday jobs may be a thing of the past, as most young people say they would rather run their own business than work in retail or hospitality.
Many women decide to start a business to get more control over their work-life balance and now they say they're happier as their own boss, according to new research from Small Business Britain.
New research has found that more than half of UK business owners don't have a will and 69% haven't thought about succession planning.
Almost 10,000 start-up loans were awarded to businesses during the 2022/23 financial year; however, the number of loans has been decreasing year-on-year and the British Chamber of Commerce is calling for action to improve the availability of finance for SMEs.