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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

March 2024

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More and more small businesses are using social media influencers as part of their sales and marketing strategy; and new research shows that those that do are reaping the rewards.
A new study has investigated the impact of bank branch closures on the UK's small business community.
UK businesses of all sizes, and in all sectors, can benefit from a new free information guide that has been launched by Business Companion to give a clear, concise, and up-to-date overview of the key aspects of contract law for their everyday operations.
Financial analysts predict that the Bank of England is likely to reduce interest rates in the coming months but will they cut the rate when they meet this week? Businesses are certainly hoping for good news but most economic pundits expect the rate to stay the same.
Thousands of small businesses have been asked to pay back the R&D tax relief they received in recent years as part of an HMRC crackdown on error and fraud.
Despite challenging conditions, the number of UK digital micro-businesses turning over more than £100,000-a-year grew substantially during 2023.
Although Chancellor Jeremy Hunt claimed small businesses were close to his heart during his Spring Budget speech, many of those who represent the UK’s 5.5m SMEs were left distinctly underwhelmed.
Societal pressures to conform and lack of support from friends and family are key barriers for people that want to start their own business, according to new research.