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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Business tax revenues rise

24 April 2019

The amount of tax paid by UK businesses in the past year has gone up by £8 billion.

The CBI has analysed data published by the Office for National Statistics (ONS) and has found that businesses paid £196 billion in taxes in 2018/19, up from £188 billion last year.

The total business tax contribution amounts to 27% of all UK tax revenue. This comes from a number of different business taxes, including:

  • £60bn of corporation tax revenues (accounting for 31% of total tax revenue from businesses);
  • £63bn of employer's national insurance contributions (NICs), worth 32% of all business taxes;
  • £28bn of business rates (14%);
  • £12bn of fuel duties (6%);
  • £33bn of other business taxes (17%).

Rain Newton-Smith, CBI chief economist, said: "Our analysis shines a timely light on the importance of business to the funding of our schools, hospitals and many other public services. The efforts of successful enterprises, paying a fair share in tax, cannot be taken for granted by politicians at a time of such economic uncertainty.

"From investing in communities and creating opportunities for people, to contributing more than a quarter of the total UK tax-take, businesses are the heartbeat of towns and villages throughout the country."

The CBI has said that any changes to the business tax regime must be designed to support UK firms.

"The single most effective remedy to the current structural challenges facing the British economy is a simple one - increased business investment," said Newton-Smith.

"Any future changes to direct business taxes will need this as a number one priority, keeping in mind the rapid changes that new technology is bringing to the way we work and shop. That means a studied, evidence-based approach is paramount to ensure the tax system in our modern economy is stable, transparent and simple."

Written by Rachel Miller.

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