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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

July 2023

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Small businesses are being offered the chance to take over a shop rent-free on London's Oxford Street, as part of Westminster City Council's Fairer Economy plan.
As inflation drives up the cost of living, Brits are increasingly looking for extra sources of income to help make ends meet.
New research reveals that almost half of all invoices issued by sole traders and small firms were paid late in the past year, leaving many business owners struggling with cash flow.
New research from American Express and Small Business Saturday has found that most SME business owners are growing in confidence.
A new study has found that this summer sees a two-year high for the proportion of seasonal businesses predicting growth for the quarter ahead.
The Go Global Initiative aims to offer support and guidance to 100,000 UK small businesses over the next year, helping them to boost their exporting power.
Tradespeople are being urged to step up security as a crime wave sweeps through UK construction sites.