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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

April 2023

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A new report on the digital economy has found that UK firms' online sales doubled between 2014 and 2021, with individual website sales eclipsing sales via online marketplaces such as Amazon.
A programme aimed at UK small businesses promises to improve their chances of winning government contracts by helping them work with bigger suppliers.
More than six in ten small business owners say they expect their business to grow this year but cost cutting is still hampering business recovery.
Almost half of the UK's self-employed workers are over the age of 50. But is self-employment a choice or is age discrimination forcing many older people to work for themselves?
Small businesses are bracing themselves for even tougher times ahead as they face an 85% drop in the energy support package as well as rising tax and wages in April.
A new competition is offering UK start-ups and small businesses the chance to trade on London's busiest shopping street.