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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

May 2023

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UK small businesses are weathering the storm caused by the cost-of-living crisis and the economic fallout from Brexit and COVID-19, according to new research.
New data from GoDaddy suggests that side hustles generate £22,900 a year on average.
New research suggests that 45% of self-employed workers are not saving into a pension, prompting renewed calls for political parties to tackle the issue ahead of the next election.
A good marketing campaign can really make the difference in attracting new customers within any sector – even online banking. That's according to data from a new survey of 500 UK business leaders and decision-makers conducted by NerdWallet.
Elite Business Live comes to ATOMICON to uncover business nightmares and share insight into the challenges and pitfalls of running a successful business.
55% of small businesses in the UK still have unpaid invoices from 2022, according to new survey data
As Mental Health Awareness Week gets underway, a raft of new surveys have highlighted how stress is affecting the UK's self-employed workers and small business owners.
Fast-track your journey to business ownership at London's only franchise exhibition supported by the British Franchise Association.
Acas has issued new guidelines for employers in the wake of YouGov research that shows one in three workers say their bosses are not good at managing workplace stress.
Small business confidence has recovered strongly between Q4 2022 and Q1 2023, according to the Federation of Small Businesses, but it is still in negative territory.
A study of the best cities in the UK to work for a small business has found that Glasgow, Salford and Liverpool offer the best SME job opportunities and quality of life.