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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Freelancer of the year opens for entries

10 December 2018

The UK's self-employed workers are being encouraged to enter the IPSE 2019 Freelancer of the year awards.

The Association of Independent Professionals and the Self Employed (IPSE) said it is looking for the UK's "best and brightest freelancers".

Applications for the 2019 Freelancer of the Year Awards are now open; they close on Friday 29 March, after which the finalists will be invited to attend a judging day in London on Thursday 9 May. The winners will be announced at an awards ceremony on Thursday 13 June.

IPSE's awards have been recognising innovation and excellence in the freelance community since 2014. This year, there are four key awards:

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  • Freelancer of the year, with a £5,000 cash prize for the winner and £2,000 for the runner-up;
  • Young freelancer of the year, with a £3,000 cash prize;
  • New to freelancing, with a £3,000 cash prize;
  • Freelance project of the year, with a £1,500 cash prize.

Applicants will be judged on a range of criteria including the strength of their portfolio, business acumen, creativity, the distinctiveness of their offering and their passion and commitment to freelancing. All finalists will also win a range of industry-leading business support prizes, as well as a one-year IPSE membership.

The event will also recognise organisations and individuals that support freelancers; there are awards for the ambassador of the year, the co-working space of the year and the university partner of the year.

Claire Barrance, IPSE's community and events lead, said: "IPSE is, and always has been, extremely proud of the UK's freelance community. We're delighted to be able to recognise and honour outstanding achievement through these awards. It doesn't matter who you are or what you do; if you're freelance, you should consider entering. And don't worry if you're not a full-time freelancer, if you've got a great side hustle, we want to hear from you too.

"Over the years we've met some fascinating, and truly talented, people through the awards - from mime artists and crime scene investigators, to origami sculptors and actresses - and we look forward to welcoming many more in 2019."

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