We’re here with practical marketing information for your business.

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Tools

Essential guide to creating a prototype

Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.

Essential guide to creating your sales strategy

How to make a sales strategy to help you sell more, including sales forecasting, sales tools, selling technique and targeting customers.

Essential guide to exhibitions

Exhibitions and trade shows are a good opportunity to promote your products and business and generate sales leads. Our guide to exhibiting successfully.

Essential guide to sales presentations

Making presentations: a step-by-step guide to preparing for and giving successful presentations that keep your audience engaged and get results.

Essential guide to recruiting and paying a sales team

Recruiting skilled and motivated salespeople is vital to help your business bring in new customers and grow. How to attract and keep the right people.

Essential guide to creating a brand

Creating an authentic brand for your small business that matches your USPs with your customers’ needs to create a powerful brand identity.

How to write effective sales copy - checklist

There are so many ways to keep in touch with customers or approach new prospects. But well-written sales copy still has the power to persuade.

How to write an advert - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Use social media to attract consumers - checklist

If you use social networking to talk to customers, it helps to have a social media strategy. This checklist covers the main considerations.

Essential guide to managing your sales team

A guide to managing your sales team: how to organise, support and motivate your salespeople to help them achieve their sales targets

Use social media to attract business customers - checklist

Social networks offer an excellent way to connect with business customers - but you must present a professional, credible face.

Using Facebook to promote your business - checklist

How to use Facebook to build relationships with customers, encouraging endorsement and spreading positive word of mouth.

Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

How to encourage repeat business - checklist

Find out how to encourage new customers to come back and start buying regularly from you, to create regular and reliable revenue for your business.

Social media law for business - checklist

Online social media platforms such as Facebook and Twitter have moved into the business mainstream - but the law isn't always clear.

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