We’re here with practical marketing information for your business.

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Tools

Organic farm sector trends

This trends summary explains how the demand for organic produce is forecast to grow, but it is also greatly affected by the economy.

Livery stables sector trends

This trends summary explains that the market for livery stables stays broadly in line with the economy

Farrier sector trends

This trends summary explains that the farrier market stays broadly in line with the economy as a whole

Farm supplier sector trends

This trends summary explains that the performance of the farm supply sector is closely linked to the fortunes of the farming sector as a whole, which itself is dominated by commodity prices

Farm shop sector trends

This trends summary explains that shopping in farm shops has become increasingly popular with UK consumers, with the number of farm shops growing in recent years.

Where to advertise online

Where you can advertise online. Options for search advertising, social media, display advertising and free advertising, and what they offer

Writing a pay-per-click ad

How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness

Understanding your customers' perspective

The customer may not always be right but if you see things from their point of view, you will avoid conflict and build trust says Benjamin Dyer.

Nine easy ways to get more work as a freelancer

Finding new clients is not easy when you are self-employed - nine ways to get more work as a freelancer

Ten ways to get coverage in your local media

Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.

Seven ways to improve your online conversion rates

CRO (conversion rate optimisation) is a process of website testing and improvement to make it easier for customers to buy so you make more sales.

Ten simple ways to turbo-charge your website

Many businesses are missing simple tricks that could dramatically boost their results online. Find out how to turbo-charge your website this year.

Six things you need to know about Pinterest

You may think of cute kittens or cakes, but Pinterest is one of the fastest growing social media sites. Here are six things you should know about it.

Six ways to raise your game on social media

Simply signing up to Twitter and Facebook is not enough. Discover how you can maximise your opportunities on social media in six easy steps.

Ten ways to market your business to overseas visitors

The statement “made in Britain” carries a lot of kudos with some overseas customers. So how can you cash in on that positive association?

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