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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Registering a company to get more expensive

27 February 2024

The fee that businesses have to pay to register a limited company with Companies House is to increase significantly from 1 May 2024.

Companies House is putting up its registration fee for businesses from 1 May this year. Business owners currently pay just £12 to register a limited company online; from May, that fee is to rise to £50. In addition, Companies House fees will increase to £34 for confirmation statement filing, more than double the current charges of £13.

Other methods of registering a limited company have new fees too:

  • Digital: £50
  • Incorporation via software: £50
  • Same-day incorporation via software: £78
  • Paper incorporation: £71

There are also new fees for limited liability partnerships and overseas companies. These increases will add to the cost of starting a business in the UK.

"It's important to remember that Companies House don't make any money by increasing their fees. They are justifying this increase by spending more money protecting the integrity of the public register. If these changes lead to more accurate information on Companies House, there will be a decrease in fraud and overall benefit to the reputation of UK companies. Having said this, the fee increases … may put some people off starting a company. Any increase in fees is clearly unfortunate and hits small businesses proportionally the hardest." Joseph Murray, start-up advisor at Start Up A-Z.

Written by Rachel Miller.

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