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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

July 2019

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Three new surveys of British workers have focused on the different ways that work can affect employee happiness - from age discrimination to poor leadership.

Two-fifths of SMEs believe the UK legal system only works for big businesses and those that can afford it, according to the results of a new study.

The latest Quarterly Recruitment Outlook from the British Chambers of Commerce has found that recruitment intentions strengthened in the second quarter of 2019.

Only one in four female small business owners will be having a two-week holiday this summer according to the results of a new survey.

Workplace pensions, the national living wage, national insurance contributions and the apprenticeship levy are creating a cost burden that is difficult for many small firms to cope with, according to new research.

Millions of flexible workers in sectors such as retail and hospitality will benefit from new rights under proposed government reforms.

A survey of UK employees has investigated when different workers feel most productive and have their best ideas.

Businesses with an annual turnover above £85,000 are being urged by HM Revenue and Customs to sign up to Making Tax Digital before the 7 August VAT filing date.

If passed, the draft Finance Bill will cement changes to the off-payroll working rules but business groups have warned that their effects could be devastating.

Over half of UK businesses with staff from outside the UK would be negatively impacted by government proposals for the UK's future immigration system, according to new research.

A new survey of freelancers and contractors has found that two key issues - Brexit and IR35 tax reforms - are prompting many self-employed workers to rethink their futures.

Three in ten SME employees will work at least once a day during their summer holiday, according to new research.