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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising allows you to promote your business to potential and existing customers. It can take the form of direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

If you don't promote your business, potential customers will never know you exist or discover what you have to offer.

News

May 2025

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Six in ten small businesses believe AI will be vital to their growth and survival in the next five years but a lack of understanding and cost barriers are holding many firms back, according to a new report.
The UK’s SME XPO is back for 2025, a dynamic two-day event dedicated to powering scale-up business success. Focused on scale-up leaders and founders, this year’s show promises a transformative experience for entrepreneurs and innovators
Disabled entrepreneurs represent 25% of the UK's small businesses but despite their resilience, research shows they face significant barriers, especially when it comes to getting funding.
The new trade deal that the UK has negotiated with the EU has been greeted with enthusiasm by leading business groups, including the Federation of Small Businesses, the British Chambers of Commerce and the CBI.
New research suggests that three in four entrepreneurs are open to switching to a new bank in a bid to get better value out of their business accounts.
Three-quarters of UK entrepreneurs rethink their business banking needs amid digital and financial shifts
Over two-thirds of Gen Z workers have entrepreneurial ambitions, according to new research, but at the same time there are a worrying number of young people that are not in employment, education or training.
More than half of UK businesses now use AI but employers need to do more to address the concerns of their staff says Acas.