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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

October 2024

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The Chancellor, Rachel Reeves, announced the Autumn Budget. We summarise the main headlines for businesses and individuals.
The Chancellor’s budget is described as “tough” a “hammer blow” for contractors as businesses and support organisations react
Marketing is the main skills gap for SMEs according to a new survey of small business owners - and the answer for more than half is to bring in specialist freelancers.
At a time when business costs are still rising, small business owners are concerned that the upcoming Autumn Budget could bring additional employment costs.
New research finds that UK small firms are still burdened by high prices and business owners say they are not seeing the benefits of falling inflation.
Entrepreneurs who opt out of higher education are just as likely as those with degrees to earn six figures or more, according to a study by GoDaddy.
More than a quarter of UK employers who have tried to fill vacancies in the past 12 months have had new starters fail to turn up on their first day at work, according to the results of a new survey.
The self assessment registration deadline is fast approaching; it means that anyone that needs to submit a self assessment tax return for the 2023/24 tax year must register with HMRC by 5 October.