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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

News

April 2025

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Making Tax Digital for Income Tax goes live on 6 April 2026. HMRC is urging eligible taxpayers to sign up to a testing programme to get ahead of the changes
A new survey suggests that there is widespread confusion about Making Tax Digital for Income Tax - despite the fact that it is due to come into effect in less than a year.
As the long Easter weekend draws near, new research finds that most small business owners feel guilty about taking time off and one in five haven't had a week's holiday from their business in over a year.
The latest polls suggest that many UK small businesses are deeply concerned about the effects of Trump's tariffs and a significant number are refocusing on the EU as a result.
As the higher Employer National Insurance Contributions come into effect this month, new analysis highlights those businesses that could be better off.
New research finds that many Brits are unaware of the upcoming changes to Making Tax Digital which will bring in quarterly accounting for many freelancers and landlords from April 2026.