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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

News

March 2025

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Following the overwhelming success of the 2024 edition, the International Franchise Show is set to return to Excel London on the 11th and 12th of April 2025.
Today's Spring Statement offered very little cheer to small business owners and sole traders that are grappling with rising costs. We outline the key announcements and gauge reactions from the small business community.
New research suggests that the impending rise in employer National Insurance Contributions in April will affect at least eight in ten small businesses and many firms say they are planning to reduce their headcount as a result.
The government has changed the rules regarding tax returns. Anyone earning less than £3,000 from trading will no longer have to file a return - but they still have to pay tax on profits from trading income over £1,000.
The Start Your Own Business podcast, created by the team behind the Donut small business websites, is celebrating two exciting milestones. The podcast has reached 200,000 downloads in the same week that the 50th episode is released.
HMRC is targeting Brits that are earning extra money on the side to make sure they are paying tax on their income.
New research shows that seven in ten SME owners are looking for finance this year to help them grow - with younger entrepreneurs leading the way.
UK workers are to get more job security and improved access to sick pay under new plans announced by the government. The measures have been welcomed by the British Chambers of Commerce but the Federation of Small Businesses has warned that they could be detrimental for small firms.