Skip to main content
We’re here with practical marketing information for your business.

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

October 2019

Displaying 1 - 12 of 15
12 results shown

Engineering companies in the UK are potentially missing out on over £10 billion of R&D funding each year, according to new research.

The New Enterprise Allowance, a fund for jobseekers with a business idea, has helped launch nearly 20,000 businesses since 2017.

A new survey has found that one-third of self-employed workers have already been adversely affected by Brexit and 27% say they expect to lose business when IR35 changes are implemented in 2020.

Almost 90% of SMEs are not insured for cyber-crime despite recognising it as the biggest threat to their business, a new study has found. 

With the Budget scheduled for 6 November, the Federation of Small Businesses (FSB) has called for "radical business rates reform" in its Budget submission.

New research finds that Leicester, Bristol and Sheffield top the charts as the most successful cities for tradespeople.

Business groups representing freelancers and small firms have welcomed some of the key proposals in the Queen's Speech - including pension dashboards for the self-employed.

A poll of professionals has found that too much pressure at work is leading to high levels of stress for many employees.

New research has found that two in five small business owners are taking legal action against customers that haven't paid them on time.

The Federation of Small Businesses (FSB) is asking the government to do more to support struggling small firms by giving them export vouchers.

Government figures show that labour productivity has fallen at the fastest rate for five years in the second quarter of 2019.

Two-thirds of women believe they are contributing to the gender pay gap according to a new report.