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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

February 2020

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The UK's leading freelancer body IPSE has warned that the new points-based immigration system will not meet the needs of self-employed workers.

The government has launched a new business campaign designed to help businesses in England to find the right support.

The employment organisation Acas has issued new guidance for employers and employees that have been affected by the coronavirus.

Workplace mental health experts have warned that many UK companies are not doing enough to protect employees from work-related stress.

New data shows that many foreign businesses that bought goods and services from UK companies in 2019 paid their invoices late.

The UK government has created several tools to help British nationals and businesses get ready for new rules in 2021 once the transition period is over.

One in five Brits wants to set up their own business in the next five years but worries about everything from age to money are holding them back.

A new survey has found that two-thirds of start-up founders attribute personal health issues to their hectic working lives.

The UK economy saw zero growth in the fourth quarter of 2019; now business groups are calling for a spring Budget that supports the UK's small firms.

As National Apprenticeship Week gets underway, the Federation of Small Businesses is calling on the government to secure the long-term future of apprenticeships.

Countingup, the small business banking and accounting app, has launched a tax estimate tool for calculating income tax, national insurance and corporation tax.

Almost three-quarters of UK firms looking to recruit have struggled to find the right talent, a new survey of employers has found.