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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

"Breathing space" for 1.4 million firms with Bounce Back Loans

9 February 2021

Chancellor Rishi Sunak has announced new flexible repayment options for more than one million businesses that have taken out Bounce Back Loans during the pandemic.

The new repayment terms - billed as Pay as You Grow (PAYG) - will be available to over 1.4 million businesses, which collectively took out nearly £45 billion through the Bounce Back Loan Scheme. PAYG will allow borrowers to tailor payments according to their individual circumstances.

Under the original Bounce Back Loan Scheme terms, no repayments or interest are due from the borrower during the first 12 months of the loan term. With this new support, businesses will now be able to:

  • extend the length of their loans from six to ten years (reducing monthly repayments by almost half)
  • make interest-only payments for six months
  • or pause repayments for up to six months

The chancellor has also extended the flexibility of the third option, which will now be available to all from their first repayment, rather than after six repayments have been made. It means that businesses can choose to make no payments on their loans until 18 months after they originally took them out.

The government says that lenders will proactively reach out to borrowers to provide information on repayment schedules and explain how to access flexible repayment options.

"Businesses are continuing to feel the impact of extended disruption from COVID-19, and we're determined to give them the backing and confidence they need to get through the pandemic," said chancellor of the exchequer Rishi Sunak. "That's why we're giving Bounce Back Loan borrowers breathing space to get back on their feet, through greater flexibility and time to repay their loans on their terms."

However, Funding Xchange has warned that although the new support will help many firms, others will still struggle to repay their loans. In fact, its analysis suggests that more than half of the 1.4 million Bounce Back loans made will be unaffordable.

Funding Xchange is a government-approved online referrals platform for businesses looking for alternative finance when their main banks have declined their loan application. The platform captures data and uses open banking functionality to forecast the capacity of businesses to be able to service their borrowings.

"Extending the repayment period from six years to ten years will have a positive impact on around one in five of the businesses," said Katrin Herrling, co-founder and ceo of Funding Xchange. "We still forecast that more than half of the businesses who have used the scheme may be unable to repay. Many are already distressed and the 46% of borrowers who had no prospect of being able to repay anyway will still not be able to repay."

At the moment, Funding Xchange data suggests up to two-thirds of businesses with Bounce Back Loans are experiencing repayment stress. "Several other nations are implementing debt forgiveness scheme for distressed businesses - we encourage the government to carefully examine these alternative solutions that might offer better value to taxpayers, businesses and banks," said Herrling.

Written by Rachel Miller.

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