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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Government unveils new business support website

25 February 2020

The government has launched a new business campaign designed to help businesses in England to find the right support.

From this month, all of the government's business support schemes are now accessible via a new Business Support website, making it easier for businesses in England to find out about the full range of support available to them. Business support in Scotland, Wales and Northern Ireland is provided by the devolved administrations.

As part of the campaign, government support will be advertised across a range of media, from billboards and newspapers to radio and social media.

Business secretary Alok Sharma said: "We want to make the UK the best place in the world to start and grow a business. As part of delivering this ambition we are putting all of government's business support together in one place to ensure more businesses can unleash their potential."

International trade secretary Liz Truss said: "We want British exporters to make the most of our status as an independent trading nation, now that we have left the EU. This government will provide the tools and support to ensure these businesses are ready to trade."

The new support schemes are divided into four key areas:

  • Finance and business planning - including funding for new businesses and support to help existing business grow, dealing with late payments, equity and debt finance;
  • Leadership and talent - including mentoring schemes, help with recruiting, developing leadership skills or joining a network;
  • Innovation and technology - including funding for innovation, adoption of new technology, intellectual property and finding partners for innovation;
  • Exporting and support for doing business internationally and expanding online.

The business support website provides links to specific government guidance as well as other business organisations and resources including Marketing Donut. There are small business case studies and information about Growth Hubs and Local Enterprise Partnerships (LEPs). In addition, there's access to a Business Support Helpline and a LiveChat function.

Written by Rachel Miller.

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