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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Lending to small firms hits all-time low

17 May 2022

Applications for small business loans are down and approvals are also at a record low according to the findings of a new poll of SMEs by the Federation of Small Businesses.

The latest quarterly Small Business Index published by the Federation of Small Businesses (FSB) shows successful finance applications plummeting to the lowest level on record. The FSB is warning that banks "pulling up the drawbridge" to small firms will further stifle economic growth.

The latest Bank of England figures from March 2022 also show that the annual growth rate of lending to SMEs is at a record low, despite small firms making net debt repayments of close to £1bn in March alone. Lending to big corporates, by contrast, has increased significantly since the start of the year.

The FSB poll of 1,200 small business leaders has revealed significant problems with late payment and supply chain issues. The challenges are so serious that 11% of small firms plan to close, sell or downsize their business over the coming year, equating to more than half a million businesses.

The key findings show that:

  • Only 9% of small firms applied for finance in Q1 2022, the lowest proportion since SBI records began;
  • 43% saw their applications approved - also a record low;
  • Just 19% described the availability of credit as "good" - the lowest point since 2016.

Of the firms that did secure finance, four in ten (42%) plan to use credit to manage cashflow, considerably more than the numbers planning to use funds for equipment (21%), expansion (19%) or recruitment (4%).

It seems that cashflow issues are being fuelled by late payment, with 61% of small firms saying they were impacted by late payment of invoices over the first quarter of this year and 26% saying the propensity for late payment is growing.

Of those that applied for finance, 61% sought traditional overdraft and/or loan products. A quarter (25%) applied for asset-based finance, such as invoice finance, with smaller numbers seeking funds through peer-to-peer platforms (7%) or crowdfunding (5%).

"Lenders pulling up the drawbridge for small firms will threaten our already faltering economic recovery," said FSB national chair Martin McTague. "A big chunk of what little finance is being accessed is being used to manage cashflow challenges as our late payment crisis worsens, rather than for much-needed investment and innovation. The government should accelerate delivery of our proposal to make Audit Committees directly responsible for supply chain practice to address this worrying trend.

"Culture change is what's needed here - lenders taking an objective approach to small business finance and big corporates putting best supply chain practice at the heart of environmental, social and governance programmes. The result would be win-win: strength in corporate supply chains and a thriving small business community driving economic growth from the ground up."

Written by Rachel Miller.

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