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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

Love your side hustle? Make it tax official this Valentine’s

12 February 2025

HMRC launches ‘Help for Hustles’ campaign to support people earning extra income to understand any tax obligations with a new easy-to-use guide

As Valentine's Day approaches, anyone who has turned the love for their hobby into a side hustle is being encouraged to put a ring on it and make it official.

Whether it’s making extra income from activities such as online content creation, dog walking, or making handcrafted items to sell, HMRC has launched a new Help for Hustles campaign to assist people in understanding if they need to declare their earnings.

Anyone generating more than £1,000 from their side hustle should check their tax obligations using HMRC’s new easy-to-use guide at taxhelpforhustles.campaign.gov.uk.

"We know many people are turning their hobbies and interests into successful businesses and we’re here to help them understand their tax obligations. "Nobody wants an unexpected tax bill, so anyone with a side hustle should check HMRC’s straightforward guide and make sure they're getting their tax right." Angela MacDonald, HMRC’s Second Permanent Secretary and Deputy Chief Executive Officer

The new guide covers five key areas to help people understand any tax obligations:

  1. I’m buying or making things to sell
  2. I’ve got a side gig
  3. I work for myself doing multiple jobs
  4. I’m a content creator or influencer
  5. I rent out my property

If someone has earned more than £1,000 from their side hustle in a tax year, they may need to complete a Self Assessment tax return. Customers can check if they need to tell HMRC about additional income on GOV.UK.

This only applies to people who are trading or selling services. If someone is simply clearing out their unwanted items and putting them up for sale, they will not need to pay tax.

Undeclared income of more than £1,000 from side hustles form part of the hidden economy. HMRC is committed to reducing the tax gap, of which the hidden economy accounted for about £2.2 billion in 2022/23.

News article submitted by the HM Revenue & Customs Press Office.

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