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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Millions yet to file their January tax return

5 January 2021

Around 5.4 million tax payers have less than a month to complete their annual tax return, ahead of the self assessment deadline on 31 January.

HMRC says it expects 12.1 million tax returns to be filed this year. Around 55% of tax payers have already filed their returns, with more than 6.2 million choosing to submit online.

Those who have yet to file a self assessment return are being urged to act now; HMRC has said that it may be a more time-consuming process than anticipated.

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In fact, accountancy bodies have warned that both tax payers and accountants may struggle to meet this month's deadline because of the pandemic and many are hoping to see some leniency from HMRC when it comes to late filing penalties.

The Institute of Chartered Accountants in England And Wales (ICAEW) said: "Many member firms are under enormous resource pressure due to assisting clients with claims for COVID-19-related financial support and providing other pandemic-related business advice. While working every hour possible, they will still struggle to meet the filing deadline for all their clients."

Phil Hall, head of public affairs at the Association of Accounting Technicians (AAT), said: "Almost one million self-assessment tax returns, of the 11 million due, were filed late in the last financial year. As a result of the coronavirus pandemic, the situation will probably be much worse this year and late filings will rise dramatically."

Karl Khan, HMRC's interim director general for customer services, said:

"In what was a very difficult year for many, we are grateful to the 55% of our customers who have already submitted their returns.

"HMRC is ready to offer support to those who are yet to file their returns or are worried about paying their tax bill, but they must act now so we can help before the deadline."

Once customers have completed their tax return, and know how much tax is owed, HMRC says they can set up their own payment plan to help spread the cost of their tax liabilities, up to the value of £30,000. They can use the online Time to Pay facility to set up monthly direct debits. However, interest will be applied to any outstanding balance from 1 February 2021.

As ever, tax payers must be aware that if someone calls, emails or texts claiming to be from HMRC - saying they can claim financial help, are due a refund or owe tax - it might be a scam.

Written by Rachel Miller.

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