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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Retailers get ready for Small Business Saturday 2021

30 November 2021

The Small Business Saturday campaign is calling on shoppers across the UK to support local small firms and independent retailers this Saturday 4 December.

The British public is being urged to get behind the nation's six million small businesses on Small Business Saturday (4 December) by getting out and spending on local high streets up and down the country.

Last year, Small Business Saturday achieved record-breaking success with an estimated £1.1 billion spent with small businesses across the UK on the day.

As small firms face another challenging winter, with rising costs and supply chain issues, the Small Business Saturday campaign is calling for a big show of public support to celebrate and recognise the contribution of small independents across their communities, especially after all their efforts during the pandemic.

"Small Business Saturday is a chance to get behind small businesses and say thank you for their vital contribution," said Michelle Ovens, director of Small Business Saturday UK.

"Small firms are at the absolute heart of our communities. We all know how much we rely on them - particularly over the last eighteen months - but we must show it too. While we're in a more positive place now, many small businesses are still struggling to get back on their feet, and are facing lots of new challenges. They still very much need our support."

The popularity of small businesses has grown through the pandemic, with over half (51%) of people in the UK saying they now back local independents more than previously, according to research by Small Business Saturday in conjunction with its principal supporter American Express.

Many small businesses take part in the day by hosting events, offering promotions and collaborating with local councils, community groups and business owners. Over 90% of local councils supported the campaign last year and Small Business Saturday trended at number one in the UK on Twitter.

Tim Rundle-Wood owner of natural scents shop Twoodle Co in London said: "Small Business Saturday is a really important campaign for small businesses and a fantastic opportunity for people across the country to show this support, and to continue to get behind their local independents on the day and beyond."

This year, a variety of local events are taking place to mark Small Business Saturday, including winter festivals and markets, Christmas light ceremonies and free parking in town centres. To get involved, visit the Small Business Saturday website.

Written by Rachel Miller.

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