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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Revealed: best UK cities for women to start a business

13 April 2021

A new study has identified the UK cities where women have the best chance of starting a successful business.

Payments provider Dojo has analysed data from the past year to find the best UK cities for starting a business and specifically those places that give female entrepreneurs the best chance of success.

York is the best city in the UK for female entrepreneurs according to the research, closely followed by Wakefield, Stoke-on-Trent and Sunderland.

The study has focused on six key metrics in order to identify cities with the best working conditions for women to start a business: five-year business survival rates, the cost of living, average weekly pay, the number of female employees, the number of female business owners and the gender pay gap.

The findings show that the ten best cities overall for women business owners are: York, Wakefield, Stoke-on-Trent, Sunderland, Wolverhampton, Southampton, Plymouth, Perth, Hereford and Peterborough.

York takes the top spot, with 9% of female bosses and 66% of women in work. It has the third highest five-year business survival rate at 48% and several women-only networking groups such as York Women Mean Business.

In second place, Wakefield has 5% of female bosses and 66% of women are in work. It scored second place in both categories of the best places to start a business as a woman and the best place to start a business overall. Like York, the city has several networking opportunities for women, including Wakefield Women's Business Club.

Written by Rachel Miller.

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