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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Unlock the potential of franchising at Olympia London

11 May 2023

Fast-track your journey to business ownership at London's only franchise exhibition supported by the British Franchise Association.

On Friday 9 and Saturday 10 June, The British & International Franchise Exhibition will once again open its doors to budding entrepreneurs, aspiring multi-unit franchisees and the franchisors of tomorrow.

This free, flagship event has been the highlight of the industry calendar for over 30 years – and for good reason. By combining leading franchise brands, a packed programme of free talks and industry experts under one roof, the exhibition offers attendees the chance to immerse themselves in the world of franchising.

This year's event will showcase franchise opportunities to suit all budgets, interests, and ambitions. Exhibiting brands include McDonald's, Tutor Doctor, Visiting Angels, Platinum Property Partners, Black Sheep Coffee, The Massage Company, Flip Out, Kare Plus and many more, offering visitors the opportunity to learn more about their options.

To help attendees take the next steps on their franchise journey, the free event will offer access to a wealth of inspiration, education and practical advice.

 

British & International Franchise showThe British & International Franchise Exhibition

Visit The British & International Franchise Exhibition at Olympia London on 9 & 10 June. Immerse yourself in the lucrative world of franchising and meet the teams behind leading franchise brands. Choose from more than 50 free talks and get one-to-one expert advice.

Get your free tickets

 

Specialist lawyers, funding providers, franchise consultants and representatives from the British Franchise Association (bfa) will be on hand to offer complimentary one-to-one advice on aspects of franchising.

Plus, the bfa will deliver a series of independent seminars to provide a gateway into the industry. Sessions include 'An introduction to franchising', 'How to evaluate franchise opportunities' and 'Taking your next steps in franchising'.

These invaluable presentations sit within an extensive programme of over 50 free educational presentations and workshops covering all aspects of franchising. Gain an in-depth insight into franchise trends, learn more about specific franchise models and discover the level of support you can expect as a franchisee during franchisor-led seminars.

McDonald's Insight Sessions will give curious investors the chance to find out what it is like to be a franchisee with the iconic brand. Representatives from the McDonald's team will provide an overview of the opportunity and details on their first-class training programme. Pre-booking is essential via FranchiseInfo.co.uk.

During the Real Franchise Stories Q&A sessions, which will take place on each day of the event, visitors will benefit from first-hand accounts from successful franchisees who have 'been there, done that.' Attendees will learn why panellists chose to invest, what they have learnt along the way, and their top tips for prospective investors.

Friday's visitors will be treated to a Keynote presentation by John Vincent, co-founder of the legendary LEON. During this unmissable session, John will draw upon his personal experience of building one of the UK's most notable brands to share his top five tips for franchise entrepreneurs.

Existing franchisees looking to grow their portfolios will gain invaluable insights from the Multi-unit Franchise Conference & Networking Lunch on Friday 9 June. Delegates will hear from successful multi-unit operators on a range of topics, including leading an expanding business and staying successful in evolving markets. Pre-booking is essential – email [email protected] for more details.

Tracy Shah, Senior Commercial Director at Venture Marketing Group, the event organisers, comments:

"The British & International Franchise Exhibition has helped thousands of visitors kickstart their journey to business ownership. This year’s event promises to be equally successful.

"We are delighted to be back at Olympia London to showcase leading franchise brands alongside unparalleled educational content to help aspiring business-owners to unlock the potential of this lucrative business model."

Tickets to the event are free. Pre-book online at FranchiseTickets.co.uk. For more information about what's going on, visit: FranchiseInfo.co.uk

Submitted by The British & International Franchise Exhibition

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