Skip to main content
We’re here with practical marketing information for your business.

Search

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Why are so many over-50s self-employed?

11 April 2023

Almost half of the UK's self-employed workers are over the age of 50. But is self-employment a choice or is age discrimination forcing many older people to work for themselves?

A new study by Rest Less has found that the number of self-employed people aged 50 or more has increased by 18% in the last decade. It means that almost half of the self-employed workforce across the UK are now over 50 - the latest research by freelancer body IPSE suggests that 48% of self-employed workers are over 50.

With the retirement age set to rise to 67, most over-50s need to keep working for many more years; the findings of the Rest Less report suggests that the cost of living crisis and a desire for flexible working is driving many into self-employment.

Stuart Lewis, chief executive of Rest Less, said: "Self-employment provides a way for older workers to use their skills and experience in a flexible and autonomous way while also generating income and maintaining their sense of purpose.

"Technological advancements mean setting up a business in your 50s or 60s has never been easier and armed with rich life experience and a valuable business network behind them, the appeal of building something of their own or pursuing a passion project can be a powerful draw."

Age discrimination

However, self-employment is not a choice for all, he adds. "Shut out of the mainstream workforce due to a lack of flexible working opportunities and rampant age discrimination in the workplace means many older workers have no choice but to set up on their own.

"Stuck between a rock and a hard place with a rising cost of living and the state pension age soon to be extended to 67, self-employment can feel like the only option for many who have been denied access to traditional employment."

Self-employment in numbers

  • There are 4,094,655 people in the UK solo self-employed sector;
  • This workforce contributes an estimated £278bn a year to the UK economy;
  • The overall solo self-employed population is 62% male and 38% female;
  • The average age of the UK's solo self-employed is 48;
  • 23% of UK self-employed workers are aged 40-49;
  • 27% are aged 50-59;
  • 21% are 60+.

Source: The IPSE Self-Employed Landscape Report 2022

Written by Rachel Miller.

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.