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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

May 2020

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Acas has issued guidance to help staff manage their mental health during the coronavirus pandemic, as new research shows that many employees are struggling with working from home.

High street shops, department stores and shopping centres across England will be able to reopen in mid-June but only if the government's five tests are met and as long as premises are made COVID-19 secure.

Research by Barclaycard has found that, despite significant challenges in the short term, there are early signs that small firms in the UK are starting to recover.

The latest Coronavirus Business Impact Tracker from the British Chambers of Commerce has found that UK small firms are ready for a gradual reopening of the economy but they still need government support.

A new online system will allow small and medium-sized businesses to claim back Statutory Sick Pay payments they have made to their employees during the coronavirus pandemic.

A leading health and safety body has warned that a badly thought-out return to work could spell financial disaster for businesses.

A survey of over 500 pub owners conducted by the Forum of Private Business has found that nearly four in ten pubs say they are not confident of surviving a June lockdown.

Chancellor of the exchequer Rishi Sunak has announced that the Job Retention Scheme will be extended by four months.

The government has published guidance for employers to help them get their businesses back up and running while ensuring their workplaces are operating safely.

HMRC is writing to self-employed workers this week to explain how to apply for the Self-Employment Income Support Scheme (SEISS).

The proportion of UK small businesses predicting growth has plummeted from 39% to just 14% in the past three months, according to new research.

A new survey has found that one in ten Brits have plans to start their own business because of the COVID-19 pandemic.