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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

News

June 2020

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New surveys show that three in ten business leaders have permanently streamlined their teams because of the coronavirus crisis and one in ten small firms have lost all their business.

A new survey of more than 4,000 small firms has found that the majority have been hit by late payment as a result of COVID-19.

The coronavirus pandemic has caused a significant shift in the way businesses sell to each other, leaving traditional salespeople out in the cold.

Many more businesses in England will be able to reopen from 4 July, including pubs, hotels, restaurants and hairdressers.

Two-thirds of business owners over the age of 55 say they will "never stop" working - out of choice rather than necessity.

Mandatory ethnicity pay gap reporting for businesses will be debated in Parliament after a petition attracted more than 100,000 signatures.

The Federation of Small Businesses is calling on the public to support small retailers as they start to open up after lockdown.

New research suggests that demand for office space in the UK could drop by up to 50% as more businesses change their attitudes to staff working from home.

New research has found that over half of UK employees are considering cycling to work, with two-thirds saying they want to avoid having to use "unsafe" public transport.

One in seven small business owners say they are transitioning towards becoming fully or mainly online enterprises since the outbreak of the COVID-19 pandemic in the UK.

One in five highly skilled freelancers say they will have to close their business because of the COVID-19 crisis, according to the results of a new survey.

Small firms and their suppliers are struggling to agree payment terms as both face cashflow problems because of unpaid invoices.